It lets retailers and brands add local relevance to their online ad campaign tapping into how consumers really shop: researching a product first on the web before buying locally. It enables savvy shoppers to quickly find, compare and buy products near them, speed their path to purchase and take advantage of in store pickup and other convenience services offered by multi-channel retailers.
Display up to-date shopping data such as availability, pricing, store address and phone number, even SKU numbers.
Build in referral links for retailers.
Promote cross-channel shopping—store-browsing-to-web-purchase or webbrowsing-to-store-purchase.
Customize, update and tweak ads mid-campaign, with no need to re-deploy or change tags.
Capture specific performance metrics.
Interface with virtually all ad servers and platforms.
Capture incremental in-store sales with actionable advertising.
Deliver promotional and seasonal advertising by promoting in-stock products without the extensive campaign planning lead time.