Email UsRAMP: How It Works
An integrated ad management platform, RAMP offers an innovation solution to easily create, deliver and track rich media ads while at the same time incorporating local product and shopping data—the key concept being easily create.
Built by creative people for creative people, RAMP features a drag-and-drop creative environment for generating sophisticated rich media ads, replacing Flash-authoring software in the process. With just minutes of user training RAMP also eliminates the time-consuming, complex coding typically required to assign complex interactivity and functionality into rich media ads. The platform enables last-minute changes, fully functional mockups, multiple versions of spec ads, custom online advertising and much more. RAMP is ad serving neutral and broadly certified, which means ads will play on virtually every publisher site.
RAMP
CREATE.
Think of RAMP as your online advertising home base. Within this online home is the technology that enables you to create rich media from your stored assets. We provide guidelines, content management tools, programming and more to make the process simplified and streamlined. Because there are no fixed templates, you can create original ads from your assets that are are easy to update and manage. You also have the option of putting existing content into RAMP. RAMP is compatible with all rich media ad formats as well as simple static and animated graphics ads. Even though you're not using Flash to create your ads, our RAMP platform outputs in Flash.
STORE.
A web-based platform, RAMP provides a flexible, unified interface for securely storing all of your advertising assets—raw graphics, audio and video as well as existing and in-progress campaigns—in one place. Think of it as your online advertising home base. Anyone who is authorized can access it—for example, to use one of the assets to create an ad, view work in progress, share comps with a client, make last minute changes to an ad or push a new ad live. You can view all the projects you are working on in one enclosed ecosystem.
SHARE.
RAMP makes it easy to collaborate or update clients on progress. Anyone who is authorized may access your campaign. Teams large and small can work together simultaneously. You can also generate tags for deployment of campaigns for your site or for campaigns running on third-party publisher sites. RAMP is compatible with all third-party rich media and traditional ad serving tags.
BUILD.
RAMP's technology lets you build in a customized set of metrics so you can track the ad's effectiveness and capture specific performance components. Retailers can track inventory, availability of stock, pricing and other options on a location-by- location basis.
PREVIEW.
RAMP allows you to preview the ad in position on the site where it will appear, share it with clients and make custom variations for each ad placement.
MEASURE.
Rich media ads delivered through RAMP can be served with most any ad server, including DART. In fact, RAMP is one of the first third-party systems to be accessed through the DART reporting control panel saving time and trouble. Once the ad goes live, RAMP dynamically tracks click-throughs, rollovers, average time clicked through, mouse over percentage, average video play time and other rich media specific measures depending on the metrics that interest you. We also provide a graphical view of your campaign metrics so you can easily identify trends.
