What is so great about rich media?
We see rich media in three lights: the good, the bad and the transformed.
What's good about it? Rich media ads that incorporate video, complex animation multiple visual planes, interactivity or data-driven components turn web surfing into an interactive experience. It makes your message and your products pop. It engages consumers and drives sales. It is the future of Web advertising because it changes the way advertisers can tell their stories.
What's bad about it? Traditional rich media ads take time. You and everyone work with have to design in the Flash authoring toolset. Once your creative elements are created you have to either put on your ActionScript developer hat or send your ad out to have your vision made into a fully functional rich media ad. Turnaround sometimes takes several days, losing momentum and valuable time. Every change adds to your schedule. Sharing mock-ups can turn into a minefield—even sharing between Flash users requires fonts to be ported from user to user, some systems require a download. Less tech-savvy clients or those on different systems require even more time.
Our platform simplifies the whole process, and delivers a completely new experience. Now, creative people can quickly build rich media ads even if they don't know Flash or other complicated programming languages. They can go back to doing what they do best—developing hot ideas, arresting images and innovative messaging—and not spend their valuable creative capital on time-stealing minutia. Any authorized viewer can review works-in-progress in a secure, cloud-based system at any time from any computer.
Our platform also includes tools to track, measure, localize, customize and make ads work and customize ads for any market or any occasion. All of this is totally integrated and easy to use independently. It's a game changer for rich media, and it opens up this sophisticated advertising option to a wider universe of users.
How does The Rovion Ad Management Platform make my life easier?
Our platform is expressly designed to make your life easier in so many ways:
COMPREHENSIVENESS. Our platform gives you everything you need to make, manage and track ads in one user-friendly system. You no longer need to compartmentalize or utilize several vendors.
TIME. Creating and launching a rich media ad takes far less time than if you had to work with a programmer. Revisions only take a few minutes and ads can go live immediately. In an age of hyper-efficiency, our platform lets you keep pace. In fact, our platform lets you set the pace.
FOCUS. Our platform allows people to focus on their core competencies and not get bogged down by difficult-to-execute technology or day-to-day management of minutia. Agency creatives can get back to creating ads. Publishers can focus on selling inventory. Brands can focus on honing their message or completing an effective campaign.
CONTROL. Because you are in control of the entire process, there are no surprises. You get exactly what you want when you want it.
COLLABORATION. As the key to a superior finished product, collaboration couldn't be easier with our platform. Mock-ups can be shared in real time and changes can be realized in an instant. And with no need to download fonts or worry about software compatibility, everyone gets on the same page immediately.
CUSTOMIZATION. Our proprietary shopping data technology is fully integrated into our platform, which allows for in-depth localization.
Really? I can create rich media without knowing Flash?
Absolutely. This is the ideal solution for creative people. Graphic designers, art directors and web designers can keep control in their hands because the intuitive drag-and-drop technology is easy to use. An online tutorial provides all the instruction they need. Our platform turns your non-coded input into Flash output. Just click and go.
As a small agency, rich media seemed out of our price range until I heard about Rovion. Why is it so affordable?
Our platform cuts out the middleman (or middlemen), cutting down on costs and freeing up time and resources. Additionally, our platform is broadly certified as a third party ad server, so your ads can play on thousands of the web's top publisher sites. Each account allows unlimited employee access without a per-seat charge. Plus, the more impressions you serve, the more affordable the price.
How is The Rovion Ad Management Platform different from other rich media platforms?
Our platform offers an intuitive interface that reflects the way creative people think, navigate and work. It allows the creation of completely original rich media ads without the use of Flash™ authoring tools or ActionScrip coding. It is not a template-based system. Our platform scales and integrates new technology advances simply. It eliminates the need for disparate systems to create, build, share, deliver and track your rich media campaigns. You no longer need to wait on multiple teams and vendors to get you new creative completed on time. Our platform does it all in one place.
Secondly, our proprietary local shopping data adds value, drive sales and targets customers to drive web-to-in-store sales—a benefit that your clients will want.
Finally, our platform provides comprehensive training, technical support and servicing. Depending on what you need and how comfortable you are using technology, you can choose how to learn our platform: through webinars or a product support specialist at your side. You choose the level of service you want. And because our platform is cloud-based, not a download, there is no limit to how many people on your team—including clients—can access our platform. Our platform is a flat fee subscription, not a per-user product.
Is your platform a templated system?
No—and to your benefit. Our platform allows you to build any ad in any shape or size you like. It is a pro-grade tool that just happens to be accessible and easy-to-use.
Can I serve ads I've already built in Flash?
Of course. You can upload any SWF and create, deliver and track ad with our platform.
Can I serve SWF files created by other rich media providers?
The short answer is sometimes. The longer answer is that most compiled ads will not retain their functionality once ported to our platform—but it's a quick fix. You need to upload the Flash assets to our platform to recreate the functionality in our platform. It only takes a few minutes and does not require using ActionScript.
Is there a licensing fee?
No. Our platform will only charge you for impressions served.
Is there a minimum use required?
No. However, preferred pricing and additional services are available through your Rovion sales representative. Contact a sales rep at email@example.com for more details.
I'm already comfortable in Flash, so what is the benefit of your platform for me?
Speed. Our platform is much faster and allows those of you who are familiar with Flash to get more done.
If I am already working with a rich media company, can I still use Rovion?
Yes. Our platform allows you to use rich media vendors as creative consultants. But what it really does is liberate you from needing them to build and manage every aspect of the ad process. (Think of the time and money saved.)