Industry Endorsements
"The Rovion InPerson campaign with Greg Gumbel resulted in the absolute highest click-through rate compared to any other online activity Pontiac has done, so it made a lot of sense for us to use it this year for all components of the Pontiac Game Changing Performance, including our $5,000 scholarship for fans and our 100 ticket giveaway to the Final Four. When you see someone walking onto a website – especially someone as respected as Greg Gumbel – it grabs your eye, engages you, and breaks clear through the clutter of all the other content."
Chris Hornberger, Advertising Manager
Pontiac
"InPerson has blown away any click-through rates we have received in past online campaigns due to its ability to capture the target audience in a highly appealing and measurable way. By using Rovion’s InPerson technology and a recognizable spokesperson on relevant sites, we’re able to effectively engage online visitors and achieve unprecedented click-through rates – generating a strong response for our program."
Don Peasley, Vice President and Account Director
Leo Burnett (advertising agency of record for Pontiac)
"We are extremely pleased with the response to our first run of the InPerson video featuring Head Coach Ralph Friedgen. In today's cluttered advertising environment, it is vital to make our marketing messages stand out -- and these unique online videos do just that. We look forward to making InPerson videos an integral part of our marketing mix for Maryland Football."
Brian Ullman, Assistant Athletic Director for Sports Marketing
University of Maryland
"Rovion was the cornerstone of a multi-faceted program with TV Guide Online. It provided a dynamic element and creative opportunity that really engaged the consumer in an unexpected way that you wouldn't achieve with traditional components alone. TV Guide's ability to help deliver the CMT message to consumers in impactful ways at key points in their decision-making process has been central to our successful partnership."
Andy Holeman, Director
CMT Consumer Marketing
"We were simply floored by the Rovion platform. The CMT Broadcast achieved a 3.1 household rating -- the highest rated program ever on the network -- thanks in part to Rovion. We're considering offering it to many of our other clients, including the CMT Music Awards. I like the fact that it's three-dimensional and real."
Peter Fontana, Account Executive
TV Guide Online
"In a survey we conducted among our fans, Rovion’s technology and the Shaq ad were considered the most fascinating. The content of the ad wasn't spectacular, so it must have been the technology that made it appealing."
Larry Martin, Senior Director of Marketing Services
Miami Heat
"No other media company is offering this type of opportunity to its advertisers, so it helps to differentiate our website features from our competition which is critical in our first year initiative. We were able to generate nearly 10,000 contest entries for an advertiser promotion within 2 weeks! In addition, we've used entertainment content to add value to our site visitors' experience and keep them coming back for more."
Lisa Mahry, Director of Web Services
Radio One
"In our first month with Rovion, we attracted two 'new to television' advertisers on our station. This resulted in $170,000 in new revenues for us. InPerson closed these deals for us. Needless to say, we are excited about our web future with Rovion."
Steve Mann, Regional Director
Sinclair Broadcasting